Privacy Policy

This privacy policy describes what personal data we at collect from you and how we use your personal data. The privacy policy also describes your rights and how you can exercise them.

You are always welcome to contact us if you have any questions or comments.

This Privacy policy covers the following areas:

1. When do we collect your data ?

We collect your data when you:

  • Purchase our products.
  • Communicate with our customer service, such as asking questions, processing of returns, guarantees or complaints.
  • Send us pictures or other information.
  • Using our contact form.
  • Access our website. Our website also uses cookies; to find out more about the use of cookies and how you can manage them, please read our Cookie policy
  • When you engage with us on social media (by mentioning/tagging us or by contacting us directly)

2. What data do we collect ?

  • Your contact information – name, postal address, mobile or telephone number, email address.
  • Your IP address and information about how you use our website.
  • Purchase details including your choice of payment and transaction number.
  • Your order history.
  • Customer service information – all kind of communication and correspondence between you and our customer service department.
  • If you are browsing our website, we may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

3. Data we don’t collect or process

We do not store or process data from your credit cards such as card number, expire  date or CVS number. We don’t ask you to provide personal identification number. The payment providers are responsible for collecting and processing that kind of data. Below you can find our payment providers and a link to their Privacy Policy.

4. Why do we process your personal data?

Once you have provided your personal information to us at Luisa Freitas, we will use this information for the purposes and with the support of the legal basis set forth below:

  • In order to fulfill our agreements with you as a customer, such as handling and delivering your order.
    The purchase agreement we have entered into with you is the legal basis for the processing and is necessary for us to be able to fulfill our contractual obligations and to fulfill this agreement with you, e.g. so we can deliver your order and get paid.
  • To be able to handle customer service issues such as questions about our products, returns, guarantees and complaints.
    We will process your information in order to fulfill our obligations under applicable consumer law and we will process your information based on the legal basis based on our purchase agreement with you.
  • In order to meet the requirements of tax and accounting legislation – to declare and count our sales.
    The legal basis is to be able to fulfill our legal obligations under law.
  • In exceptional circumstances, we may process additional identification information from you to avoid financial fraud or identity theft.
    It is our legitimate interest to provide secure services that may prevent attempts to gain unauthorized access or unlawful use of our services.

5. Who do we share your personal data with?

We will never sell any of your personal data to a third party, and does not provide your personal information to third parties, unless required by law to do so or except for the operational necessities listed below:

  • We provide your name, address, email and possibly phone number to the shipping company that delivers your product.
  • We transfers the necessary personal data to accountancy service providers as well as tax and other public authorities when specific legislation requires this.
  • Sometimes we need to confirm your personal data with payment service providers, in order to prevent financial fraud or identity theft.

6. How long we store your data

We will keep your data for as long as they are needed for the purposes for which your data was collected and processed or required by laws and regulations. 

This means that we keep your data for as long as necessary for the performance of a contract and as required by retention requirements in laws and regulations.

  • We store your personal data during the production and delivery of products as well as the time period specified in the Terms & Conditions for the possible returns and product warranty, but not longer than three (3) years.
  • In order to ensure compliance with legal requirements, we store your personal data in the accounting system as long as we are obliged to save the information in accordance with applicable law.

7. Analysis Tools

This website uses Google Analytics®, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer, enabling the analysis of the use of the website. The information generated by cookies on the use of this website (including the IP address) are in the context of using Google Analytics conferred on a Google server in the U.S. and stored there. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other use of the website and Internet services. Google will transmit this information to third parties if required by law or if third parties process this data on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, it is important to note that you cannot use all features of this website. By using this website you agree to the processing of your data by Google in the manner described and for the purpose mentioned above.

8. What are your data protection rights?

We at Luisa Freitas always want to be transparent about how we process your information. At any time you have the right to:

  • Rectification – If the data are incorrect or incomplete, you are entitled to have the data rectified, with the restrictions that follow from legislation.
  • Erasure – You may request erasure of your information to the extent that is in accordance with applicable law and in accordance with entered into agreements with you and we will of course always do our best to accommodate your erasure request.
  • Restrict processing – You have the right to restrict the processing of your personal data under certain conditions, such as for direct marketing or profiling if you oppose such processing. You also have the right to revoke a given consent at any time and to refuse different types of marketing.
  • Object to processing – You also have the right to object to our processing (eg if any of the information collected is incorrect).
  • Data portability – You have a right to ask us to transfer certain of your personal data we have about you to another company or organization, if it is secure and technically feasible. This right applies to personal data processed only by automated means and on the basis consent or of fulfilling a contract. Your request to exercise your rights as listed above will be assessed given the circumstances in the individual case. Please note that we may also retain and use your information as necessary to comply with legal obligations,and enforce our agreements. 

9 Security

Luisa Freitas assures that we have taken all administrative, technical and physical measures to protect your personal data against accidental, unlawful or unauthorized destruction, loss, access, disclosure or use.

We ensure that your data will be handled confidentially and encrypted with SSL (Secure-Socket-Layer) secure server software. The encrypted information of your order, your name, address, credit card or bank details cannot be read by any third party. This is noted by a small “lock” icon for any website which uses SSL and is situated in the very beginning of your address bar, right before the web address.

10. Data controller

All legal entities within Luisa Freitas group operate as data controllers within the meaning of GDPR – (EU) 2016/679 – Art. 26. 

11. Changes

This Privacy Policy may be updated periodically to reflect changes in our personal information practices. For significant changes, we will notify you by posting a prominent notice on our website indicating at the top of the Notice when it was most recently updated. Please review this Privacy Policy from time to time to stay updated on any changes. 

12. Last updated

Our Privacy Policy was last updated 24-10-2022. You can view the most current version of the Privacy Policy at any time by clicking on the hyperlink “Privacy Policy” located in the footer area of the Luisa Freitas website.

13. Contact

If you have any questions, you can contact us at any time by sending a message to:, or by sending a letter to:

Luisa Freitas 

Shop address: Currently changing venue location